Notes

Our two cents, written down.

Short, practical notes for founders on scoping, designing and launching products. No fluff, no listicles, just what we've learned doing the work.

How to Scope an MVP Without Building the Wrong Thing

Most MVPs are too big, too slow and test the wrong thing. Here's how we scope products that launch in weeks and actually teach you something.

Code is expensive to change. Design is cheap to change. The order you do them in decides how much you pay for every mistake.

Nobody reads the product tour. Here's how to design onboarding around the moment users decide to stay.

A good deck isn't pretty slides. It's a clear story that survives being skimmed in under four minutes.

Your MVP is live. Now you need to keep shipping. Here's how to decide between hiring a team and keeping a partner.

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