The Bottled Bliss
An editorial e-commerce experience for a premium fragrance retailer in India.
- Client
- The Bottled Bliss
- Industry
- Retail · Premium fragrances
- Type
- E-commerce
- Year
- 2025
- Live site
- thebottledbliss.com
Overview
The Bottled Bliss sells premium fragrances across multiple brands, with gifting, curated picks and a members' club. The store needed to feel like a boutique, not a discount marketplace.
The brief
Balance an editorial, luxury feel with the practical things that sell perfume online: offers, curation, gifting and repeat purchase.
Our approach
- Editorial typography and generous imagery so the brand reads premium from the first scroll.
- Navigation built around how people actually buy fragrance: by brand, by curator's picks, or as a gift.
- Membership and rewards surfaced as a benefit, not a pop-up.
What we delivered
- E-commerce design
- Collection and product page system
- Gifting and membership journeys
- Storefront build
Services: Product & UX Design, Onboarding & User Flows
The full page
Scroll inside the frame
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